11
Setup Find Your Problem

Identify Problems & Trends

Source 30–50 candidates from the public web, score Need × Trend × Tech, surface the top 3.

Public-Web Sourcing Funnel

Wide Net, Then Cut To Three

Falling in love at problem three is the failure mode. Force uncomfortable abundance before ranking.

Layer 1 · Outside-In

Macro Trends

Google Trends Exploding Topics SparkToro LinkedIn
5y Trendline Window
Layer 2 · Pain Mining

Industries & Communities

Reddit Hacker News YC RFS Product Hunt Substack Crunchbase
50+ Threads Read
Layer 3 · One-Page Briefs

Candidate Problems

Perplexity Claude ChatGPT
30–50 On The Long List
Layer 4 · The Mouth

Hand To Task 12

3
H / H / H Or H / H / M
. .

The Three-Axis Filter

Score Every Candidate

Need × Trend × Tech
Need Named persona, named pain, frequency, cost. Not "people want better tools."
HML Grade
Trend Durable directional shift bending the curve in your favour. Not a fad.
HML Grade
Tech A capability that got 100× cheaper or better in the last 36 months.
HML Grade
Zoom Is The Mental Anchor Need + Trend + Tech lit up at once. One alone = a feature. Two = a real company. All three = generational outcome.
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