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Launch Build & Iterate Your MVP

Product Plan & Specs

Five artefacts in one folder — the bridge between spec and sprint.

Happy Path First, End To End

Bar widths proportional to phase duration. Build the worst step first — day one, not Friday.

Discovery
Wk 1
Design
Wk 1–2
Build · 48-Hour Sprint
Wk 2–5
Test
Wk 5–7
Launch
Wk 8
W1W2W3W4W5W6W7W8
Wireframes
5-15 screens, one job per screen, boxes and labels only.
Screen Flow
Entry to outcome — one diagram showing realistic branches.
System Flows
Data, auth, and payments — three one-page diagrams.
Build Sequence
6-10 steps, each demoable. Scariest step goes first.
Repo Brief
The CLAUDE.md the agent reads every session. Under 400 lines.
1

Wireframes

Low-fi sketches for every screen on the critical journey. Name, one job, primary CTA, data on screen, next screen.

Excalidraw Excalidraw · 20 min sketch beats a 4-hr Figma
2

Screen Flow

One diagram from entry to outcome — including back-buttons, deep links, and the path after the primary action.

Mermaid Mermaid · renders in GitHub, Notion, Markdown
3

System Flows

Data, auth, and payments — three one-page diagrams. Auth alone has seven steps most founders miss.

Supabase Supabase Auth · managed sign-up to session
4

Build Sequence + Cost

6-10 ordered slices, each demoable. In-week vs in-month MoSCoW cut. Anti-scope list: 3-5 explicit won't-haves.

Notion Notion or plain Markdown in the repo
5

Repo Brief (CLAUDE.md)

The highest-leverage file you will write all week. Agent reads it every session. Under 400 lines — longer gets ignored.

Claude Claude Code · persistent system prompt
CLAUDE.md System Prompt
TypePersistent repo brief
LinesUnder 400 — prune weekly
RuleRead-write. Edit every Friday.
1

What The Product Is

Two paragraphs: who the user is, what the product does, the critical journey.

2

The Stack

Framework, auth, payments, DB, hosting — with versions. Vague versions produce vague code.

3

Architecture Rules

8-12 hard rules. "All transforms in Postgres RPC, never the frontend."

4

Where Things Live

Folder map. Agent finds the right file instead of inventing a new one.

5

Don'ts

6-10 sharp lines. Negative space is often more useful than positive.

6

When Unclear

One paragraph. "Check docs, then ask, never assume."

Vibe-Code $200-3K Your time + tokens. Full control. 30-60 hr/wk.
Freelancer $10-30K One person, your spec. 5-10 hr/wk to manage.
Agency $15-100K Multiple people, process. 2-5 hr/wk of decisions.
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