Voice Block · 5 Components
What Goes In The Prompt
1
Voice Attributes
3-5 pairs with anti-attributes. "Direct, not blunt."
2
Words To Use
10-20 in-character terms, house vocabulary.
3
Words To Avoid
Banned AI tells: delve, leverage, robust, seamlessly.
4
Sample Writing
2-4 real paragraphs from best-performing assets.
5
Archetype Anchor
One Mark-Pearson archetype. 12 patterns the model knows.
Single Source Of Truth
One Block, Every Generator
Wire Into 5 Generators
Every Machine Writes In Yours
Content OS
Task 63. Default voice at workspace level.
Ad Copy + SEO Pipeline
Task 64. Block + per-platform tails.
AI SDR Sequences
Task 58. Disable built-in copy boosters.
AI Support Agent
Task 51. Shadow mode first week.
Ad-Hoc Generators
Claude Projects, Custom GPTs, Copy.ai.
Archetype Fit
Dim A
Unmistakably ours5
Neutral / any brand3
Wrong archetype1
Banned-Word Count
Dim C
Zero occurrences5
One occurrence4
Four or more1
Sample Similarity
Dim D
Same hand wrote it5
Recognisable3
Different rhythm1
Drift Detection
Every 90 Days
Model updatesSilent
Prompt accretion6-mo rot
Tool sprawlUnwired