Scale Optimize Product & Growth

Product Roadmap & UI/UX Usability

Weekly grooming, fortnightly usability rounds, and a vibe-coded prototype loop that ships in days.

Weekly Operating Cadence

Groom, Prototype, Test, Ship, Measure

Quarterly planning is dead. Weekly grooming + fortnightly 5-user rounds cover 10 flows per year.

AM Midday PM Late PM Async

Monday

30-Min Grooming

Re-Score Top 20

Kill Ageing Items

Tuesday

Vibe-Code Prototype of Top Roadmap Item

Wednesday

Iterate Prototype

Launch 5-User AI-Moderated Test

Thursday

Sessions Complete, AI Tags Themes

Clip Reel Ready

Friday

Triage Issues, Fix Priorities

Ship Behind Feature Flag

+7 Days

Measure Cohort Metrics

Roll Out or Kill

Composite Scoring

Desirability x Feasibility x Profitability

Score = D x F x P

Desirability Will customer behaviour change? Source-tier weight + behaviour signal. 1-10

Feasibility Can we ship in 4 weeks with the current stack and people? 1-10

Profitability Will it move revenue, retention, or CAC within 90 days? 1-10

High Score 7 x 7 x 7 = 343 beats 9 x 9 x 2 = 162. Low dimension kills the item. 343

Source Tiers Behaviour data (high) > paying customer request > prospect feedback > internal idea (low).

Weekly Discipline Re-score top 20 each Monday. Kill items below composite 100 for 3 weeks running.

5-User Rule

5 users uncover ~85% of major issues on a given flow. Three rounds of 5 across iterations beat one round of 15 on the same dead version. One round per fortnight.

Maze

Figma

Nielsen Norman 4-Layer UX

Utility > Usability > Desirability > Brand. Climb in order. Beautiful brand on top of an unusable product is lipstick on a closed door. This task lives at layer 2.

NNg Research

Vibe-Coded Prototypes

Describe it, AI generates working code. Test real state, not static Figma mocks. Prototypes are throwaway reference designs, not release candidates.

Cursor Bolt

Value x Effort 2x2

Kill the bottom-right quadrant. Low value + high effort items get archived, not deferred. Five quick wins shipped in a week beat one hero feature in a quarter.

Notion

Linear